Last week, I briefly wrote about how I use Twitter. It prompted a co-worker to ask how I made use of it to “listen,” apart from the aforementioned Flipboard.
There are several tools — like Crimson Hexagon and Radian6 — that deliver comprehensive social media business intelligence. At a price.
If you are a non-profit or an SMB/SME, the price tag of a few thousand dollars a year probably puts such tools outside the range of affordability. Fortunately, Twitter’s free built-in search is actually pretty good.
I have an iPad. I have a Kindle. Although it seems to be common consensus that the iPad will kill the Kindle, the larger question is, does Amazon care? The even larger question is, should you worry for the future of reading itself?
Along with some 300,000 other people, I bought an Apple iPad on Saturday. But before I say anything else, let me make one thing clear: I am no MacHead. I have not purchased an Apple product since my Mac Quadra 605 in 1994. I did buy a Power Computing Mac clone in ’96 and was thoroughly annoyed when Steve Jobs stuck a knife in the clone business upon his return as “interim” (!) CEO in 1997. So annoyed in fact that I went completely PC with my next purchase and never looked back (if you don’t count my iPod and I don’t).
Well, let’s just say that I am looking now. Believe the hype. The iPad is an incredible device.
Although my desktop, laptops, PlayStation 3, and even my iPod Touch connected to my home network just fine, my new iPad would not. It (stubbornly and somewhat unhelpfully) simply said “Unable to join the network ‘(My Network’s SSID)'”. The options for troubleshooting on the appliance-like iPad are very limited and did nothing for me in any case. I could find nothing on Apple’s site or elsewhere so I thought I’d share what I did and maybe save you some time and effort.
As I mentioned in my last post in this series, the internet has moved the balance of power decidedly into customers’ hands. Some larger institutions have yet to realize that this fundamental shift has taken place. The focus of your thinking needs to move from inside-out to outside-in.
As we continue to try to piece together the tattered remains of our economy, it is more important than ever to understand what customers want.
Jeffrey Zeldman posted an article the other day previewing Internet Explorer 9. More specifically, he rakes Dean Hachamovitch, Microsoft’s General Manager for Internet Explorer, over the coals for some of the language in his IE9 blog entry. According to Zeldman, Hachamovitch “brags” about the new features of the browser. He says that the writer should have adopted a more personal, down-to-earth tone.
I am not going to take sides. Myself, I think this situation is a good illustration of a writer (the MS fellow) not understanding his audience. Engineers and other technical types, even more than others, do not react well to bloviation of any kind. In Hachamovitch’s defense, the article didn’t seem that boastful to me, but after reading the comments at the bottom of the post, I’d say that I am not a typical reader of that kind of blog. Hachamovitch didn’t understand his audience. Or maybe he was edited. Who can say?
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