Lawn Gnome is a blog about web marketing and digital media strategies, about building a brand online, about measuring one’s efforts online.
About the author, Daniel J. Donovan
You are reading the personal blog of Daniel J. Donovan. I live in suburban Boston, MA, U.S.A. and work as a Digital Media Manager / e-Marketing Strategist.
I have been involved in Internet Marketing since the late 1990’s, almost exclusively in B2B. I currently work for a large supplier to the life science industry.
My philosophy is to approach everything with a mix of drive and creativity, always with an analytical mind.
Why Lawn Gnome?
The name comes from a quotation attributed to Tim Berners-Lee, who is generally regarded as the inventor of the World Wide Web:
‘They may call it a home page, but it’s more like the gnome in somebody’s front yard than the home itself.’
It’s been the name of my site — across numerous incarnations — for years. Not 100% applicable now, I suppose (who calls them home pages anymore?) but I’ve had the name forever and I like it.