Last week, I briefly wrote about how I use Twitter. It prompted a co-worker to ask how I made use of it to “listen,” apart from the aforementioned Flipboard.
There are several tools — like Crimson Hexagon and Radian6 — that deliver comprehensive social media business intelligence. At a price.
If you are a non-profit or an SMB/SME, the price tag of a few thousand dollars a year probably puts such tools outside the range of affordability. Fortunately, Twitter’s free built-in search is actually pretty good.