Last week, I briefly wrote about how I use Twitter. It prompted a co-worker to ask how I made use of it to “listen,” apart from the aforementioned Flipboard. There are several tools — like Crimson Hexagon and Radian6 — that deliver comprehensive social media business intelligence. At a price. If you are a non-profit […]
Entries Tagged as 'social media'
Creating Alerts from Twitter Searches
April 16th, 2012 · No Comments · online marketing, social media
A Twitter Confession
April 12th, 2012 · 3 Comments · online marketing, social media
I do not Tweet. Being a good Tweeter requires an enormous commitment of time, one I doubt I will ever be ready to make, even if I suddenly become a lot more interesting. However, this is not to say that I dislike Twitter. In fact, I love the tool and use it every day, mostly […]
Facebook Acquires Instagram
April 9th, 2012 · 2 Comments · social media
As Facebook’s IPO looms, Mark Zuckerberg announced today (via Facebook naturally) that they are acquiring Instagram:
Lo! For I have seen the future and it is made of Glass
April 4th, 2012 · No Comments · online marketing, social media, technology
Trying to decide if I am excited or horrified. Mostly excited. Mostly. One assumes that glasses will enjoy a big comeback. Head wounds and other issues also seem inevitable.
Google Buzz – “Epic Fail?”
February 21st, 2010 · No Comments · online marketing, social media
Well, much to no one’s surprise, and much as I predicted the other day, Google did not put their best foot forward with Buzz, privacy-wise or just-about-any-other-wise.
Salesforce.com Goes Social
February 19th, 2010 · Comments Off on Salesforce.com Goes Social · online marketing, social media
“Why do we know crucial things about our family and friends in real time as they happen but we don’t know what’s happening with our top customers, our top deals, our critical support cases, or even our own employees we sit next to everyday?” Why indeed?
Metrics for Twitter
February 17th, 2010 · Comments Off on Metrics for Twitter · online marketing, social media
Convincing the boss that Twitter matters is still a serious thing, especially at larger firms in the B2B space where risk aversion is high, legal issues are legion and metrics are king. Putting effort into a Twitter account just because everyone else is doing it won’t fly.
The buzz on Google
February 9th, 2010 · 1 Comment · online marketing, social media
Google is taking aim at social media again. Soon, you should have a new tab in your Gmail account that will give you access to Buzz, which is designed to make sense of your social media world.
All the news that’s fit to Tweet
January 23rd, 2010 · No Comments · online marketing, social media
A French-language broadcasters group will lock five journalists in a French farmhouse for five days, giving them access to nothing but Facebook and Twitter, to see how much news they can learn about.
