Creating Alerts from Twitter Searches
Last week, I briefly wrote about how I use Twitter. It prompted a co-worker to ask how I made use of it […]
Category: online marketing
A Twitter Confession
I do not Tweet. Being a good Tweeter requires an enormous commitment of time, one I doubt I will ever be ready […]
Lo! For I have seen the future and it is made of Glass
Trying to decide if I am excited or horrified. Mostly excited. Mostly. One assumes that glasses will enjoy a big comeback. Head […]
Improving Customer Experience on Your Site – Part 3 – Features vs. Benefits
As I mentioned in my last post in this series, the internet has moved the balance of power decidedly into customers’ hands. […]
Improving Customer Experience on Your Site – Part 2 – User Registration
Jeffrey Zeldman posted an article the other day previewing Internet Explorer 9. More specifically, he rakes Dean Hachamovitch, Microsoft’s General Manager for […]
Improving Customer Experience on Your Site – Part 1 – 404’s
We’ve all seen it many, many times. You click a link or type a URL and you are confronted abruptly with a […]
Google Buzz – “Epic Fail?”
Well, much to no one’s surprise, and much as I predicted the other day, Google did not put their best foot forward […]
Salesforce.com Goes Social
“Why do we know crucial things about our family and friends in real time as they happen but we don’t know what’s […]
Metrics for Twitter
Convincing the boss that Twitter matters is still a serious thing, especially at larger firms in the B2B space where risk aversion […]
The buzz on Google
Google is taking aim at social media again. Soon, you should have a new tab in your Gmail account that will give […]