Improving Customer Experience on Your Site – Part 3 – Features vs. Benefits
As I mentioned in my last post in this series, the internet has moved the balance of power decidedly into customers’ hands. […]
Category: customer focus / user experience
Improving Customer Experience on Your Site – Part 2 – User Registration
Jeffrey Zeldman posted an article the other day previewing Internet Explorer 9. More specifically, he rakes Dean Hachamovitch, Microsoft’s General Manager for […]
Improving Customer Experience on Your Site – Part 1 – 404’s
We’ve all seen it many, many times. You click a link or type a URL and you are confronted abruptly with a […]