Lawn Gnome

A digital marketing blog by Daniel J. Donovan.











My name is Daniel J. Donovan. Welcome to my blog.
I write about digital marketing, technology, online strategy, communications and photography.


Improving Customer Experience on Your Site – Part 1 – 404’s

Posted by Daniel J. Donovan · March 14th, 2010 · customer focus / user experience, online marketing, WordPress · This post currently has 2 responses.

We’ve all seen it many, many times. You click a link or type a URL and you are confronted abruptly with a cryptic and unhelpful 404 Error Message like this :

Unhelpful 404

Don’t bludgeon your poor visitors with error pages like this. Remember, your competition is only a click away. It doesn’t take much to irritate your users enough to get them to say, “Enough,” and off they go.

A professional handles such errors with aplomb. Some suggestions:

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Slow Site? Some Practical Advice

Posted by Daniel J. Donovan · March 8th, 2010 · technology · This post currently has no responses.

I have been receiving complaints that the new site design is slow. Having tested it on all modern browsers, and having found no such issues, I wondered where to start. Some Googling and poking around later, I came up with the following tips that I thought I’d pay forward.

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Beyond Arial and Helvetica

Posted by Daniel J. Donovan · March 3rd, 2010 · technology, WordPress · This post currently has one response.

Way way back “in the day” I did tech support for Word. I worked for a company here in Massachusetts; we had to pretend we worked for Microsoft. One of the questions we would often get was how to save a document so that when it was emailed to someone, the font information was preserved, even if they didn’t have the font installed. Mind you, TrueType itself was only a few years old at the time. Microsoft and Apple were developing the standard together, believe it or not.

Stay with me; this is going somewhere.

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Shinichi Maruyama

Posted by Daniel J. Donovan · February 27th, 2010 · photography, things I had to share · This post currently has no responses.

Every once in a while you come across something that just connects with you so much that you just have to share it with everyone you know.

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Google Buzz – “Epic Fail?”

Posted by Daniel J. Donovan · February 21st, 2010 · online marketing, social media · This post currently has no responses.

Well, much to no one’s surprise, and much as I predicted the other day, Google did not put their best foot forward with Buzz, privacy-wise or just-about-any-other-wise.

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Salesforce.com Goes Social

Posted by Daniel J. Donovan · February 19th, 2010 · online marketing, social media · This post currently has no responses.

“Why do we know crucial things about our family and friends in real time as they happen but we don’t know what’s happening with our top customers, our top deals, our critical support cases, or even our own employees we sit next to everyday?” Why indeed?

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Golden

Posted by Daniel J. Donovan · February 19th, 2010 · social media · This post currently has no responses.

2010-02-19

We’re golden.


Metrics for Twitter

Posted by Daniel J. Donovan · February 17th, 2010 · online marketing, social media · This post currently has no responses.

Convincing the boss that Twitter matters is still a serious thing, especially at larger firms in the B2B space where risk aversion is high, legal issues are legion and metrics are king. Putting effort into a Twitter account just because everyone else is doing it won’t fly.

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Free tethered mode shooting

Posted by Daniel J. Donovan · February 13th, 2010 · photography · This post currently has no responses.

ECP_00087 My children — aged 4 and 2 — love using the Playstation Eye camera and EyeCreate software on our PS3. The shots they take, though grainy and small, are spontaneous and full of joy because they can see the picture right away; there is immediate feedback on what they shoot. They have a blast and it shows. However, point a “real camera” at them and they become awkward and stiff. What to do?

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The buzz on Google

Posted by Daniel J. Donovan · February 9th, 2010 · online marketing, social media · This post currently has one response.

Google is taking aim at social media again. Soon, you should have a new tab in your Gmail account that will give you access to Buzz, which is designed to make sense of your social media world.

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