As I mentioned in my last post in this series, the internet has moved the balance of power decidedly into customers’ hands. Some larger institutions have yet to realize that this fundamental shift has taken place. The focus of your thinking needs to move from inside-out to outside-in.
As we continue to try to piece together [...]
Entries Tagged as 'online marketing'
Improving Customer Experience on Your Site – Part 3 – Features vs. Benefits
March 30th, 2010 · View Comments · customer focus, online marketing
Improving Customer Experience on Your Site – Part 2 – User Registration
March 21st, 2010 · View Comments · customer focus, online marketing
Jeffrey Zeldman posted an article the other day previewing Internet Explorer 9. More specifically, he rakes Dean Hachamovitch, Microsoft’s General Manager for Internet Explorer, over the coals for some of the language in his IE9 blog entry. According to Zeldman, Hachamovitch “brags” about the new features of the browser. He says that the writer should [...]
Improving Customer Experience on Your Site – Part 1 – 404’s
March 14th, 2010 · View Comments · WordPress, customer focus, online marketing
We’ve all seen it many, many times. You click a link or type a URL and instead of seeing a nice page, you are submitted to a cryptic (and unhelpful) 404 Error Message like this one:
Don’t bludgeon your poor visitors with error pages like this. Remember, your competition is only a click away. It doesn’t [...]
Google Buzz – “Epic Fail?”
February 21st, 2010 · View Comments · online marketing, social media
Well, much to no one’s surprise, and much as I predicted the other day, Google did not put their best foot forward with Buzz, privacy-wise or just-about-any-other-wise.
Salesforce.com Goes Social
February 19th, 2010 · View Comments · online marketing, social media
“Why do we know crucial things about our family and friends in real time as they happen but we don’t know what’s happening with our top customers, our top deals, our critical support cases, or even our own employees we sit next to everyday?” Why indeed?
Metrics for Twitter
February 17th, 2010 · View Comments · online marketing, social media
Convincing the boss that Twitter matters is still a serious thing, especially at larger firms in the B2B space where risk aversion is high, legal issues are legion and metrics are king. Putting effort into a Twitter account just because everyone else is doing it won’t fly.
The buzz on Google
February 9th, 2010 · View Comments · online marketing, social media
Google is taking aim at social media again. Soon, you should have a new tab in your Gmail account that will give you access to Buzz, which is designed to make sense of your social media world.
All the news that’s fit to Tweet
January 23rd, 2010 · View Comments · online marketing, social media
A French-language broadcasters group will lock five journalists in a French farmhouse for five days, giving them access to nothing but Facebook and Twitter, to see how much news they can learn about.
See what others are doing
January 13th, 2010 · View Comments · online marketing, social media
“A Wiki of Social Media Marketing Examples“, and an analysis of same: click click click click.
Twitter: pointless babble?
August 20th, 2009 · View Comments · online marketing, social media
A study by Pear Analytics concluded that 40.5% of messages published on Twitter is “pointless babble”. The company found that only 8.7% of messages could be said to have “value.” Learn what categories the rest of the Tweets fall under here: http://mashable.com/2009/08/12/twitter-analysis/
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