Lawn Gnome

A digital marketing blog by Daniel J. Donovan.











My name is Daniel J. Donovan. Welcome to my blog.
I write about digital marketing, technology, online strategy, communications and photography.


Entries Tagged as 'online marketing'

Creating Alerts from Twitter Searches

April 16th, 2012 · No Comments · online marketing, social media

Last week, I briefly wrote about how I use Twitter. It prompted a co-worker to ask how I made use of it to “listen,” apart from the aforementioned Flipboard. There are several tools — like Crimson Hexagon and Radian6 — that deliver comprehensive social media business intelligence. At a price. If you are a non-profit […]

[Read more →]

A Twitter Confession

April 12th, 2012 · 3 Comments · online marketing, social media

I do not Tweet. Being a good Tweeter requires an enormous commitment of time, one I doubt I will ever be ready to make, even if I suddenly become a lot more interesting. However, this is not to say that I dislike Twitter. In fact, I love the tool and use it every day, mostly […]

[Read more →]

Lo! For I have seen the future and it is made of Glass

April 4th, 2012 · No Comments · online marketing, social media, technology

Trying to decide if I am excited or horrified. Mostly excited. Mostly. One assumes that glasses will enjoy a big comeback. Head wounds and other issues also seem inevitable.

[Read more →]

Improving Customer Experience on Your Site – Part 3 – Features vs. Benefits

March 30th, 2010 · No Comments · customer focus / user experience, online marketing

As I mentioned in my last post in this series, the internet has moved the balance of power decidedly into customers’ hands. Some larger institutions have yet to realize that this fundamental shift has taken place. The focus of your thinking needs to move from inside-out to outside-in. As we continue to try to piece […]

[Read more →]

Improving Customer Experience on Your Site – Part 2 – User Registration

March 21st, 2010 · 1 Comment · customer focus / user experience, online marketing

Jeffrey Zeldman posted an article the other day previewing Internet Explorer 9. More specifically, he rakes Dean Hachamovitch, Microsoft’s General Manager for Internet Explorer, over the coals for some of the language in his IE9 blog entry. According to Zeldman, Hachamovitch “brags” about the new features of the browser. He says that the writer should […]

[Read more →]

Improving Customer Experience on Your Site – Part 1 – 404’s

March 14th, 2010 · 2 Comments · customer focus / user experience, online marketing, WordPress

We’ve all seen it many, many times. You click a link or type a URL and you are confronted abruptly with a cryptic and unhelpful 404 Error Message like this : Don’t bludgeon your poor visitors with error pages like this. Remember, your competition is only a click away. It doesn’t take much to irritate […]

[Read more →]

Google Buzz – “Epic Fail?”

February 21st, 2010 · No Comments · online marketing, social media

Well, much to no one’s surprise, and much as I predicted the other day, Google did not put their best foot forward with Buzz, privacy-wise or just-about-any-other-wise.

[Read more →]

Salesforce.com Goes Social

February 19th, 2010 · No Comments · online marketing, social media

“Why do we know crucial things about our family and friends in real time as they happen but we don’t know what’s happening with our top customers, our top deals, our critical support cases, or even our own employees we sit next to everyday?” Why indeed?

[Read more →]

Metrics for Twitter

February 17th, 2010 · No Comments · online marketing, social media

Convincing the boss that Twitter matters is still a serious thing, especially at larger firms in the B2B space where risk aversion is high, legal issues are legion and metrics are king. Putting effort into a Twitter account just because everyone else is doing it won’t fly.

[Read more →]

The buzz on Google

February 9th, 2010 · 1 Comment · online marketing, social media

Google is taking aim at social media again. Soon, you should have a new tab in your Gmail account that will give you access to Buzz, which is designed to make sense of your social media world.

[Read more →]