Lawn Gnome

A digital marketing blog by Daniel J. Donovan.











My name is Daniel J. Donovan. Welcome to my blog.
I write about digital marketing, technology, online strategy, communications and photography.


Entries Tagged as 'customer focus / user experience'

Improving Customer Experience on Your Site – Part 3 – Features vs. Benefits

March 30th, 2010 · No Comments · customer focus / user experience, online marketing

As I mentioned in my last post in this series, the internet has moved the balance of power decidedly into customers’ hands. Some larger institutions have yet to realize that this fundamental shift has taken place. The focus of your thinking needs to move from inside-out to outside-in. As we continue to try to piece […]

[Read more →]

Improving Customer Experience on Your Site – Part 2 – User Registration

March 21st, 2010 · 1 Comment · customer focus / user experience, online marketing

Jeffrey Zeldman posted an article the other day previewing Internet Explorer 9. More specifically, he rakes Dean Hachamovitch, Microsoft’s General Manager for Internet Explorer, over the coals for some of the language in his IE9 blog entry. According to Zeldman, Hachamovitch “brags” about the new features of the browser. He says that the writer should […]

[Read more →]

Improving Customer Experience on Your Site – Part 1 – 404’s

March 14th, 2010 · 2 Comments · customer focus / user experience, online marketing, WordPress

We’ve all seen it many, many times. You click a link or type a URL and you are confronted abruptly with a cryptic and unhelpful 404 Error Message like this : Don’t bludgeon your poor visitors with error pages like this. Remember, your competition is only a click away. It doesn’t take much to irritate […]

[Read more →]