As I mentioned in my last post in this series, the internet has moved the balance of power decidedly into customers’ hands. Some larger institutions have yet to realize that this fundamental shift has taken place. The focus of your thinking needs to move from inside-out to outside-in.
As we continue to try to piece together [...]
Entries Tagged as 'customer focus'
Improving Customer Experience on Your Site – Part 3 – Features vs. Benefits
March 30th, 2010 · View Comments · customer focus, online marketing
Improving Customer Experience on Your Site – Part 2 – User Registration
March 21st, 2010 · View Comments · customer focus, online marketing
Jeffrey Zeldman posted an article the other day previewing Internet Explorer 9. More specifically, he rakes Dean Hachamovitch, Microsoft’s General Manager for Internet Explorer, over the coals for some of the language in his IE9 blog entry. According to Zeldman, Hachamovitch “brags” about the new features of the browser. He says that the writer should [...]
Improving Customer Experience on Your Site – Part 1 – 404’s
March 14th, 2010 · View Comments · WordPress, customer focus, online marketing
We’ve all seen it many, many times. You click a link or type a URL and instead of seeing a nice page, you are submitted to a cryptic (and unhelpful) 404 Error Message like this one:
Don’t bludgeon your poor visitors with error pages like this. Remember, your competition is only a click away. It doesn’t [...]
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