Lawn Gnome

An online marketing blog by Daniel J. Donovan.











My name is Daniel J. Donovan. This is my blog.
I write about internet marketing, technology, online strategy, communications and photography.


About

Lawn Gnome is a blog about web marketing and digital media strategies, about building a brand online, about measuring one’s efforts online. I also throw in the occasional personal bit especially about photography, my new hobby.

About the author

My name is Daniel J. Donovan. You are reading my personal blog: http://www.danieljdonovan.com. I live in suburban Boston, MA, U.S.A. and work as a Digital Media Manager.

I have been involved in Internet Marketing since the late 1990’s, almost exclusively in B2B. I currently work for a large multinational American technology and services conglomerate.

I am passionate about technology, customer experience and usability. My philosophy is to approach everything with a mix of drive and creativity, always with an analytical mind.

Why Lawn Gnome?

The name comes from a quotation attributed to Tim Berners-Lee, who is generally regarded as the inventor of the World Wide Web:

“They may call it a home page, but it’s more like the gnome in somebody’s front yard than the home itself.”

It’s been the name of my site for years. Not 100% applicable now, I suppose (who calls them home pages anymore?) but I’ve had it forever (remember GeoCities?) and I like it.

My resume/CV in PDF format:

resume